STIHL Inc. announced the appointment of Casey McGrath to the position of branch manager for Pacific STIHL, the Visalia, Calif., based branch of the company. In his new role, McGrath will be responsible for directing and managing the sales, distribution and service of all products, parts and accessories at the branch, and directing the development of advertising and marketing plans for the territory, which includes California, Nevada, Arizona, Hawaii and Guam.
McGrath joins STIHL with more than fifteen years of industry experience as well as a long history with the STIHL brand. McGrath began his career in the industry as a territory manager in 1993 at STIHL distributor Bryan Equipment Sales, Inc. in Loveland, Ohio. He then worked as a product manager at STIHL Inc. before transferring back to Bryan Equipment as the northern sales manager. His most recent position with Bryan Equipment was as vice president of marketing.
McGrath holds a Bachelor's degree in marketing from the University of Kentucky.